I want to share with you a few of the reasons we’re so enthusiastic about our Fair Trade partnerships, and why we’re eager to have your ongoing support. Continue reading
A couple of years ago Geoff White told us that he was going to open a chocolate factory. We smiled and nodded approval, but secretly wondered if Geoff was biting off more than he could chew this time.
But Geoff is a remarkable man. We should have known better than to be sceptical.
A few years ago at a World Fair Trade Organization (WFTO) conference my good mate Geoff White from Trade Aid in New Zealand was giving an update on happenings in what had historically been called the “Pacific Rim” regional grouping of WFTO.
Basically the Pacific Rim included the few countries, spread around the Pacific and over half the globe, that didn’t fit either geographically or thematically into the other formalised WFTO regions – which had adopted the names WFTO Europe, WFTO Asia, WFTO Africa and WFTO Latin America. We were the rump, without the formal structure and meaningful names the other regions had taken up. They, and the global secretariat, had been pushing for us to name ourselves formally – and get organized…
A few years ago I was in a meeting which had a pre-release view of the now ubiquitous fairtrade label seen on coffee and tea around the developed world. When it flashed up on the screen I actually burst out laughing and blurted ‘looks like a dead fish!’. It also on quick reflection looked like an animated little enzyme that regularly ran across our black-and-white TV screens in Australia in the 60’s (yes I’m that old) gobbling up germs to advertise some cleaning product or other. Continue reading