A funny thing happened on the way to the (Fairtrade) market…

A few years ago I was in a meeting which had a pre-release view of the now ubiquitous fairtrade label seen on coffee and tea around the developed world. When it flashed up on the screen I actually burst out laughing and blurted ‘looks like a dead fish!’. It also on quick reflection looked like an animated little enzyme that regularly ran across our black-and-white TV screens in Australia in the 60’s (yes I’m that old) gobbling up germs to advertise some cleaning product or other. Continue reading