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Today marks the public launch of the New Internationalist crowd-funding campaign – StartSomeGood.com/indy-media-app – for the design and distribution of our iPad and iPhone subscriptions App and we’d be super-appreciative of your help.

There are so many ways you can help:

• Go to StartSomeGood.com/indy-media-app and make a pledge using your PayPal account. Should I mention there are incentives?
• If you don’t do PayPal, you can make an immediate donation instead through our online shop using your Visa or Mastercard.
• Tell your friends in every way you can – email, Facebook, Twitter and of course you could even move your lips to tell someone… If you need a short link to tell people, it’s bit.ly/indy-media-app
• Cheer us on by following our progress and repost from our social media channels:
  • This blog – www.newint.com.au/blog
  • Facebook – www.facebook.com/newint.au
  • Twitter – twitter.com/NI_Australia
  • Instagram – instagram.com/newintoz#
  • Tumblr – newintoz.tumblr.com
  • Flickr – www.flickr.com/photos/ni-magazine
  • Google+ – plus.google.com/115030122955902538124/posts
  • and of course we’d love you to use your social muscle on Reddit and StumbleUpon.

If you haven’t been involved with crowd-funding before, here’s the deal:

• We’re trying to raise $28,000
• But we have to reach what StartSomeGood calls our “tipping point” – $7,000 – or else all the pledges lapse and our campaign fails.

So we’re obviously very eager for you to go to StartSomeGood.com/indy-media-app to make your pledge. Thank you so much.

I mentioned incentives. We’ve had some great offers of support from Gotye, Tim Minchin, Peter Combe, Carl Cleves & Parissa Bouas and Rod Quantock, so do snap up one of their rewards when you make your pledge.

Developing our iPad and iPhone Apps is a tremendously exciting project; probably the most important new venture for us since the Australian launch of the New Internationalist in the 1970s.

But it’s also very demanding.  There’s a very long lead-time on generating income from these new high-tech ventures. We need your crowd-funding support to plug that gap.

Most importantly of all, there’s the goal: our outreach work – particularly in schools and universities – to ensure the next generation of potential activists have the global justice facts and arguments they need.

The New Internationalist magazine has a 40 year history of successful campaigning, as you’ll see from our interactive magazine timeline – from the babyfood tragedy, to the international ban on landmines, to the drop the debt campaign – and it’s hugely important that we are on all the outreach channels that are opening up for us.  Thanks so much for your help.