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No-No Guide to Fair Trade

By Sally Blundell

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A completely new investigation of the fair trade phenomenon, from the origins to what it is likely to become.

This completely new investigation of the fair trade phenomenon looks in depth at the emergence over the last two decades of a movement that aims to challenge the ethical foundations of the global market.

While transnational corporations engage in a race to the bottom for the cheapest suppliers, the fair trade movement insists on a premium for the producers at the start of the chain - for the coffee producer in Colombia, the cocoa farmer in Ghana or the olive grower in Palestine. Yet even as the fair trade movement has gained momentum it has hit problems of its own. Some have been angered by the granting of a Fairtrade mark to the biggest food corporations, worried that it is becoming just another kind of promotion.

Sally Blundell uncovers the origins of fair trade, looks at examples from all over the world of how it is working and asks what it is likely to become.

Diagrams, charts and graphs used throughout to illustrate key information.

About the Author: Sally Blundell is a freelance journalist and writer in Christchurch, New Zealand. She has conducted research, interviews and reports for Trade Aid, New Zealand's largest fair trade organization and has written a history of the Trade Aid Movement.

ISBN / Barcode: 9781780261331

Product features
  • New investigation of the fair trade phenomenon
  • Analyses the impact that fair trade has and will have
  • Offers a compelling argument in favour of fair trade
  • Thorough, informative and unbiased
  • Dense with facts and informati
  • 110 x 180 mm, paperback
  • 140 pages
  • Diagrams, charts and graphs used throughout

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About the New Internationalist

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The New Internationalist brings to life the people, the ideas and the action in the fight for global justice.



The No-Nonsense Guides target those topics that a large army of voters cares about, but that politicos evade.

The Independent

A splendid series of pocketable guides to issue politics.

The Guardian

David Ransom sets the context with first-hand stories from around the world. He argues that the time has now come to put body and soul, justice and the environment, together.

Stan and Mari Marcel Thekaekara, founders of ACCORD, a fair trade organization working with tribal people in Tamil Nadu, India

The Education Web Guide team were particularly impressed by the quality and educational content (of the New Internationalist magazine)

BBC Education Web Guide

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Mitra Bali

Why buy from New Internationalist?

New Internatioanlist supports Fair Trade producers like Mitra Bali. Fair Trade promotes a fair wage and fair working conditions, encouraging developing world producers to help themselves.

A little about Mitra Bali: Mr Milih comes from Abuan village, under the shadow of Batur volcano in Bali, where Mitra Bali is establishing Bali's first 'Fair Trade' village.

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World Fair Trade Organization

World Fair Trade Organization

New Internationalist Australia is a member of the World Fair Trade Organization, which means we have to stock a percentage of Fair Trade products, and also adhere to Fair Trade practices ourselves. Great for supporting producers rights, and also for our staff.

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