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About the Author
 Daniel Goleman - United States

Daniel Goleman
Daniel Goleman is an internationally known psychologist and science journalist. read more..

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How the information revolution will bring about ecological reform in business

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Ecological Intelligence
Knowing the Hidden Impacts of What We Buy

In this provocative book, Daniel Goleman reveals why so many products that are labeled green are a "mirage," and illuminates our wild inconsistencies in response to the ecological crisis. To date, he argues, our thinking about issues such as the environment, health hazards or child labour has focused on single problems in isolation from the rest.

Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume - victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.

But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This "radical transparency" will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses. For the first time what they do will matter far more than what they say - ushering in, Goleman claims, a new age of competitive advantage.

This is an essential book for understanding the coming information revolution.

150 x 230 mm, 276 pages, paperback.

ISBN: 9780385527828


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